Leave Behind
Business card for the Bruce Springsteen event.
March 2024 02 Weeks
All content has been approved to use.
Project Summary
Bruce Springsteen is coming to San Francisco for an event. Project Open Hand (POH) was chosen as one of the event organizations to promote during the event.
There needs to be a leave behind buisness card for Project Open Hand to give to new users.
Project Objective
Create a buisness card that can give new users an idea about POH’s message.
Design within the brand.
Easily readable and digestible.
Target Audience
POH’s audience, people 50+ years old, and people with disabilities. Also, new people at the Bruce Sprinsteen concert that are interested in POH.
Process
These are the drafts for the leave behind buisness card. In the begining of this project, I was given a creative brief for the needed buisness card for the Bruce Springsteen concert. I began creating a couple of drafts of the buisness card to give to my supervisor to approve and ask for feedback. One of the challanges of this project was to hold a lot of information in a small format. Due to the amount of information that was given to me on the creative brief, some was removed to make the card less busy.
In the final product, less design elements and colors were used to have a cleaner look. The begining iterations show a lighter pink being used in the back, which is changed later so the text pops more. Since some of the information was removed, it allowed the text to be larger for people who may have trouble reading small text.
