DES Process Day Flyer
Create a promotional poster for the new design department event at SFSU.
December 2023 02 Days
Project Summary
The San Francisco State University’s School of Design has a new event called DES Process Day. A flyer is needed to promote the new event and inform potential viewers about all they need to know about it.
Project Objective
Fit all the important information onto the promotional flyer and catch the eye of viewers.
The Challenge
With the time constraints, make a cohesive flyer that fits the objective.
Target Audience
SFSU students with a Visual Communication Design or Industrial Design major.
Process
At the beginning of creating the flyer, a visual was needed. The visual was created using Procreate and is used to represent all the different parts of the Visual Communication Design major; Industrial Design and Visual Communication.
The illustrations with the blue outline did not stand out and were hard to see from a distance. So, a blue box was added, and the outlines were changed to create contrast.
Extra lines were added around the flyer to keep the visuals consistent throughout. Blue was chosen because blue is associated with being clear or new, to show a bright new start. Also, the font used is a sans-serif font that is easy to read from afar. Hierarchy was essential to keep in mind so people could find the information they needed and to show what was important.